Aside from its website, Airphil Express also provides the latest airline updates on flights, fares and promos online through its Facebook and Twitter pages. Fans can win prizes for participating in promos, discussions, and sharing experiences with each other.
According to Jasmin Eusebio, AirPhil Express AVP for New Media, “We don’t just sell affordable fares. As a growing budget airline, we take care of our passengers so that they will continue flying with us. We want and encourage their quick and candid feedback on how we can serve them better.”
Social media networks present challenges and opportunities to companies like AirPhil Express, and the low-cost carrier is eager to carry on a sustained level of support and real-time interaction with its customers through the internet platform. “We realize the potential of new media to immediately reach our passengers. Social networks will continue to evolve and we want to learn using these tools now to understand our customers better.”
Access and communication are at the heart of the online experience that the Facebook and Twitter pages will provide frequent travelers. Eusebio mentions that AirPhil Express is the first local airline to launch a dedicated customer service program in social media: “This is not a dipstick experiment. AirPhil Express intends to go full blast with online customer support. We want our passengers’ candid inputs so we can improve operations, design offers and services attuned to their needs.”
For exciting updates and promos, book and buy tickets at http://www.airphilexpress.com, like Airphil Express at http://www.facebook.com/airphilexpressph or follow http://www.twitter.com/airphilexpress.